Psyked
Sound of the Underground
Sound of the Underground
THE BRIEF
Creative direction for a brand living where club culture, attitude and product meet. Studio Arc was tasked with shaping how Psyked looks and feels across releases, events, and social presence; building a visual language broad enough to hold multiple genres, but sharp enough to always read as Psyked.
Creative direction for a brand living where club culture, attitude and product meet. Studio Arc was tasked with shaping how Psyked looks and feels across releases, events, and social presence; building a visual language broad enough to hold multiple genres, but sharp enough to always read as Psyked.
RESULTS / OUTCOME
A focused creative identity that carries across every touchpoint, from release artwork to event promotion, giving Psyked a consistent presence regardless of the night or the sound. The brand now moves fluidly between genres while staying immediately recognisable
A focused creative identity that carries across every touchpoint, from release artwork to event promotion, giving Psyked a consistent presence regardless of the night or the sound. The brand now moves fluidly between genres while staying immediately recognisable
RETURN