Aire Records
Northern Beats
Northern Beats
THE BRIEF
Aire Records needed a visual system with enough character to hold its own across releases, social content and the dancefloor. Studio Arc was brought in to develop a symbol mark, typography, and sleeve system that felt gritty and driven
Aire Records needed a visual system with enough character to hold its own across releases, social content and the dancefloor. Studio Arc was brought in to develop a symbol mark, typography, and sleeve system that felt gritty and driven
RESULTS / OUTCOME
A flexible identity and campaign framework designed to travel across every release touchpoint. A distinct mark rooted in the industrial character of the North, paired with a bold, considered typeface and a consistent sleeve system that gives every release a shared identity.
A flexible identity and campaign framework designed to travel across every release touchpoint. A distinct mark rooted in the industrial character of the North, paired with a bold, considered typeface and a consistent sleeve system that gives every release a shared identity.
RETURN